After you finished the Environmental Analysis, it is time to go to the internal analysis of your company. The analysis of the internal environment of the company is the analysis of strengths and
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There are no identical companies in the world, which, of course, means that there are no identical marketing strategies. Each company is unique in its own way. That is why when developing a
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The book “The quintessence of strategic management. What you really need to know to survive in business” by Philip Kotler, Roland Berger, and Nils Bickhoff provides a basic understanding of
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