SMART is a methodology used to define goals and set tasks. The inventor of the SMART scheme is George T. Doran. He described this approach in the article 'There's a S.M.A.R.T. way to write
4 Min Read
-
-
To continue with marketing vocabulary I described a few weeks ago, today I want to share some general marketing words and abbriviations every marketer needs to know. AIDA (Attention/Awareness,
5 Min Read