Marketing does not stand still, like the whole world, it is constantly changing and adapting to the environment. Philip Kotler, Hermawan Kartajava, and Ivan Setiawan with the help of their book
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Every new product or service that enters the market must be accompanied by a well-designed marketing plan. But despite the efforts made by marketers, often a product or service does not become
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The world around us is constantly changing, and therefore people, their lives, and behavior are changing, which in turn leads to a change in marketing. In recent years, marketing has moved from a
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Last week I shared with you the second part of Marketing 4.0 book. The third part describes the basic tactics of marketing 4.0. This part covers human-centric marketing, content marketing, the use
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Last week I shared with you the first part of the Marketing 4.0 book. In the second part, which is the main one, the authors talk about a new Customer Path in the digital age and a new set of
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During the transition and adaptation to the digital economy, a new marketing approach is required to help marketers take advantage of revolutionary technologies. Marketing 4.0 is a marketing
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