PEST analysis is a simple and convenient method for analyzing the macro environment of an enterprise. The PEST analysis technique is often used to assess key market trends in the industry, and the
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A Marketing Mix model is the main element of any business strategy. The model is simple and universal in use and can be used as a checklist for the effective development of a company's product
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The presented product sales strategy is generic. The points of the plan may differ depending on the chosen strategy - promotion and sales of a certain type of product, or promotion and sales of
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After all the external and internal analyzes necessary for evaluation and decision making have been carried out, it is necessary, based on the data obtained, to start developing the marketing
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After you finished the Environmental Analysis, it is time to go to the internal analysis of your company. The analysis of the internal environment of the company is the analysis of strengths and
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Following Mission and Goals as a Part of Strategic Marketing today I'm gonna describe the next step of the strategic marketing - the environmental analysis. When you analyze the external
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As promised, following The Concept and Essence of Strategic Marketing, today I'm gonna describe the first step of the strategic marketing - the mission and the goals. The mission of the company
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There are no identical companies in the world, which, of course, means that there are no identical marketing strategies. Each company is unique in its own way. That is why when developing a
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The book “The quintessence of strategic management. What you really need to know to survive in business” by Philip Kotler, Roland Berger, and Nils Bickhoff provides a basic understanding of
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