Abraham Harold Maslow was an American psychologist and the creator of a popular motivational model known as Maslow's hierarchy of needs. In this concept, Maslow systematized the basic needs that
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STP Marketing (also STP process or STP model) is a concept in marketing that is based on the sequential application of three steps: Segmentation – Targeting – Positioning. The essence of the
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A marketing plan is a basic document that describes specific steps and actions to achieve the set of marketing goals for a certain period of time. As a rule, a marketing plan is drawn up for a year
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On Time Delivery (abbreviated as OTD) is a performance indicator that measures the proportion of orders completed on time and in full over a certain period of time and is one of the elements of
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Hoshin Kanri is a strategic management system of the company, the main principle of which is direct interaction between top management, middle management, and employees to achieve common
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Ishikawa diagram is a tool for visualizing the cause-and-effect relationships of a specific situation or problem in order to detect the root cause. The diagram helps to determine the main factors
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Kaizen in Japanese means improvement, changes for the better. Kaizen can be considered as a part of lean manufacturing or as a separate methodology. After the Second World War, Japan's economy
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Five whys (also 5 whys) is a tool for finding the root cause of a problem. When you find an error or a problem, it is not always possible to determine the true cause of what happened at first
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Balanced scorecard (BSC) is a methodology for measuring the performance and efficiency of an organization by tracking a balanced set of indicators: financial and non-financial. The distinctive
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Six Sigma (6σ) is a technique aimed at improving the company's business processes and eliminating defects. Six Sigma (6σ) was developed by Bill Smith, an American specialist in the field of
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