During the transition and adaptation to the digital economy, a new marketing approach is required to help marketers take advantage of revolutionary technologies. Marketing 4.0 is a marketing
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Harry Beckwith's book Selling the invisible. A field guide to modern marketing is about the principles of building successful marketing in the service sector. The book contains 12 chapters, divided
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The book Launch: How to Quickly Propel Your Business Beyond the Competition consists of nine chapters, each of which are interconnected. Michael Stelzner in his book describes in detail the
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The book Big data. A revolution that will transform how we live, work, and think by Victor Mayer-Schonberger and Kenneth Cukier tells about the importance of big data for the modern world, the
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In his book "The automatic customer: creating a subscription business in any industry", John Warrillow describes in detail how to change a mindset from a traditional model of sales to customers to
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Every marketer's dream is build a strong well-known brand. This is one of the most difficult tasks marketers face during their marketing career. You should never expect to build he brand in a year
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Howard Behar in the book It’s not about the coffee. Leadership principles from a life at Starbucks talks about what keeps the corporate culture of Starbucks. The author argues that the most
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Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini in the book "Yes! 50 Scientifically proven ways to be persuasive" describe the psychological processes that underlie social influence on
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Barbara Minto in her book The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving describes a method called the Minto Pyramid, which makes it possible to convey ideas to
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The book Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation by Mike Schultz and John E. Doerr is devoted to the methodology of sales conversations for large transactions, it
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