Digitalization has taken over the world, the Internet has firmly entered our lives, gadgets have become an integral part of ourselves. This also applies to marketing. It is difficult to imagine the
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A/B testing is a research methodology in which, as a rule, two variants are compared (variant A and variant B, which gave the name to this test), and finally choose the best version for a given
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In a modern world of numbers, figures, gigabytes, and just too much information for one to comprehend, any top manager suffers from too many reports with too little sense. Whether we speak of the
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Task management software is a necessary tool in the modern world. Every day we perform a large number of tasks, this applies both to work and to everyday life. Effectively handle tasks, track
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The current year was absolutely not something we could expect. We managed to focus, we learned a lot, we overcame all the hardships. And most importantly now we can be sure that we are not that easy
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E-mail marketing services and marketing automation platforms made millions of marketers' lives easier and more productive. E-mail marketing is now considered to be one of the best marketing tools no
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Today it is difficult to imagine a company, an entrepreneur, a blogger, and even a regular person who has no social media account. And what is even more difficult to imagine is that still many of
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It might seem to you that e-mail marketing is the well-known tool for every marketer around the world, but as it turns out there are still millions of marketers who have never heard of it and even
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