Last week I shared with you the second part of Marketing 4.0 book. The third part describes the basic tactics of marketing 4.0. This part covers human-centric marketing, content marketing, the use
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Last week I shared with you the first part of the Marketing 4.0 book. In the second part, which is the main one, the authors talk about a new Customer Path in the digital age and a new set of
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During the transition and adaptation to the digital economy, a new marketing approach is required to help marketers take advantage of revolutionary technologies. Marketing 4.0 is a marketing
7 Min Read