How to sell without selling? This phrase sounds tempting for any business. Terry Dean throughout the book How to sell without selling. Step-by-step marketing formula to attract ready-to-buy
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A press release is a business message to the media in order to distribute information about an organization and important events directly related to it. The media can publish a full press release or
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Reflecting on the marketing activities in the organization, as well as studying the work of many authors on this issue, I came to the conclusion that, conditionally, the development of marketing in
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There is a great saying "The person who doesn’t read is no better off than the person who can’t read". And a marketer who doesn't read marketing books cannot be named the Marketer. A lot of
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Superhero Marketing: 5 Things To Learn from Marvel vs DC Book by Reed Tucker Competition creates new ideas, new discoveries and achievements. So it was with Coca-Cola and Pepsi, McDonald's and
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Marketing Fishing or "Hooked. How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover In the modern world, manufacturers constantly produce new products, expand the range of existing
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»
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