The book "Differentiate or die!", written by Jack Trout in collaboration with Steve Rivkin, reveals different ways to stand out among a large number of competitors and at the same time not get into
10 Min Read
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Al Ries and Jack Trout dedicated their book Marketing Warfare to Carl von Clausewitz, a Prussian military commander, and military theorist. In their opinion, he is one of the greatest marketing
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In their book The 22 Immutable Laws of Marketing, Al Ries and Jack Trout have collected and described 22 laws of marketing that, in their opinion, should be followed. Let's look at these
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In their book "Positioning: The Battle for Your Mind" Jack Trout and Al Ries describe the use of such a communication tool as positioning. The term of positioning was first used
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The authors of the book The Power of Simplicity believe that business is not very complicated. Many people make it difficult. The main idea of the book - do not invent anything and complicate where
9 Min Read