Marketing Fishing or "Hooked. How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover In the modern world, manufacturers constantly produce new products, expand the range of existing
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»
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Negotiation (by Brian Tracy) Well, being a good marketer means being an even better negotiator. Good negotiation skills is not a must have for sales personnel, this is a must have for marketers
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The Only Book You Will Ever Need on Branding: to start, run and grow your business (by Michiel Maandag and Liisa Puolakka) Tiny, short, great! Well, reading this book will take less
1 Min Read