Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyThe Only Book You Will Ever Need on Branding: to start, run and grow your business (by Martin Lindstrom) Now you
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