Al Ries and Jack Trout dedicated their book Marketing Warfare to Carl von Clausewitz, a Prussian military commander, and military theorist. In their opinion, he is one of the greatest marketing
9 Min Read
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In their book The 22 Immutable Laws of Marketing, Al Ries and Jack Trout have collected and described 22 laws of marketing that, in their opinion, should be followed. Let's look at these
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In their book "Positioning: The Battle for Your Mind" Jack Trout and Al Ries describe the use of such a communication tool as positioning. The term of positioning was first used
8 Min Read