Once the company has decided on a generic strategy, it is necessary to conduct an analysis of the company and its products for competitive advantage. Competitive advantage is those
6 Min Read
-
-
The process of developing a strategy begins with the selection of a general competitive advantage (in terms of cost or the advantage of market power based on the uniqueness of the product), with
4 Min Read -
PEST analysis is a simple and convenient method for analyzing the macro environment of an enterprise. The PEST analysis technique is often used to assess key market trends in the industry, and the
4 Min Read -
A Marketing Mix model is the main element of any business strategy. The model is simple and universal in use and can be used as a checklist for the effective development of a company's product
6 Min Read -
Reflecting on the marketing activities in the organization, as well as studying the work of many authors on this issue, I came to the conclusion that, conditionally, the development of marketing in
3 Min Read -
The presented product sales strategy is generic. The points of the plan may differ depending on the chosen strategy - promotion and sales of a certain type of product, or promotion and sales of
4 Min Read -
After all the external and internal analyzes necessary for evaluation and decision making have been carried out, it is necessary, based on the data obtained, to start developing the marketing
2 Min Read -
After you finished the Environmental Analysis, it is time to go to the internal analysis of your company. The analysis of the internal environment of the company is the analysis of strengths and
6 Min Read -
Following Mission and Goals as a Part of Strategic Marketing today I'm gonna describe the next step of the strategic marketing - the environmental analysis. When you analyze the external
6 Min Read -
As promised, following The Concept and Essence of Strategic Marketing, today I'm gonna describe the first step of the strategic marketing - the mission and the goals. The mission of the company
4 Min Read
