Balanced scorecard (BSC) is a methodology for measuring the performance and efficiency of an organization by tracking a balanced set of indicators: financial and non-financial. The distinctive
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Six Sigma (6σ) is a technique aimed at improving the company's business processes and eliminating defects. Six Sigma (6σ) was developed by Bill Smith, an American specialist in the field of
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Relationship marketing is not something you can pay for and get very fast results like advertising in Google, banner advertising in various societies, or even target marketing in social media. It is
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The product life cycle has four main stages: introduction, growth, maturity, and decline. Each phase of product development has its characteristics and requires detailed analysis and proper
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Value Proposition Canvas (VPC) was developed by a Swiss business theorist and entrepreneur Alexander Osterwalder and provides a detailed understanding of customer needs and how to meet them through
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Business Model Canvas is a business planning tool for describing a company's business models. The creator of this model is Alexander Osterwalder, a Swiss business theorist, and
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The Ansoff Matrix is a strategic planning model that helps companies choose the right development strategy for their business. The Ansoff Matrix was developed by Russian-born American
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The GE/McKinsey matrix is a product portfolio analysis matrix, that helps companies develop a product range strategy and decide which business units to invest in and which not. This matrix was first
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The BCG matrix (also known as the growth-share matrix) is a strategic portfolio analysis tool. It helps companies visually assess the prospects of their product lines or business units. The BCG
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A week ago I shared with you the first two competitive startegies - Market Leader Strategy and Follower Strategy. Today I will describe the remaining two - Challenger and Nicher
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