Previously in 7 Marketing Books to Read in 2019 I mentioned that reading is everything. If you do not read marketing, sales, branding, and other inspiring business books, then you lose a lot of new
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The book “The quintessence of strategic management. What you really need to know to survive in business” by Philip Kotler, Roland Berger, and Nils Bickhoff provides a basic understanding of
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There is a great saying "The person who doesn’t read is no better off than the person who can’t read". And a marketer who doesn't read marketing books cannot be named the Marketer. A lot of
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Superhero Marketing: 5 Things To Learn from Marvel vs DC Book by Reed Tucker Competition creates new ideas, new discoveries and achievements. So it was with Coca-Cola and Pepsi, McDonald's and
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Marketing Fishing or "Hooked. How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover In the modern world, manufacturers constantly produce new products, expand the range of existing
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»
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Negotiation (by Brian Tracy) Well, being a good marketer means being an even better negotiator. Good negotiation skills is not a must have for sales personnel, this is a must have for marketers
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyThe Only Book You Will Ever Need on Branding: to start, run and grow your business (by Martin Lindstrom) Now you
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The Only Book You Will Ever Need on Branding: to start, run and grow your business (by Michiel Maandag and Liisa Puolakka) Tiny, short, great! Well, reading this book will take less
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