Barbara Minto in her book The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving describes a method called the Minto Pyramid, which makes it possible to convey ideas to
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The book Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation by Mike Schultz and John E. Doerr is devoted to the methodology of sales conversations for large transactions, it
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Jill Konrath's book Agile Selling. Getting up to speed quickly in today’s ever-changing sales world talks about the importance of learning quickly and acquiring new skills, about the agile
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Dan Zarrella in his book The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies consistently leads readers along the route of Internet marketing. The book
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Already in the title of his book "Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time", Brian Tracy encourages readers to get out of the so-called comfort zone, that
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Now we live in a world where the consumer faces not just one type of product, but dozens. Therefore, when a new product or advertising enters the market, they may suffer a lot in the level of noise
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The book of David Newman «Do it! Marketing. 77 instant- action ideas to boost sales, maximize profits, and crush your competition» is a detailed step-by-step guide on how to set up marketing in a
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Marty Neumeier “ZAG the number one strategy of high-performance brands” describes a new approach in branding that the author calls a ZAG. Nowadays, the market is overloaded with a large
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Keith Ferrazzi's book is dedicated to such a phenomenon as networking. Networking can be defined as the establishment and maintenance of useful contacts, through which a person quickly solves
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In the book "Decoded. The Science Behind Why We Buy" by Phil Barden the author analyzes models of consumer behavior from a scientific point of view. The author talks about how people make decisions
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