Book of Andy Sernovitz "Word of Mouth Marketing. How Smart Companies Get People Talking" describes the types and techniques of word of mouth marketing, gives practical advice on how to implement
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According to Jay Levinson's definition, marketing is the art of getting people to change their minds or to maintain their mindsets if they are already inclined to do business with you. At the same
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Any business is created for money. Marketing is the direction that can multiply the profitability of a business if there is a working marketing plan. Allan Dib believes that if you improve marketing
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From the title of the book "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday, it already becomes clear that it is dedicated to such a phenomenon as
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Mark Jeffery's book "Data-driven marketing: the 15 metrics everyone in marketing should know" is a guide to data marketing. The book consists of 3 parts, which include 11 chapters. The book
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Neil Rackham is an English sales and marketing researcher, developer of SPIN selling techniques, and consultant to many well-known corporations. The SPIN selling method is developed based on a
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In her book "The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling" Annette Simmons shares her experience in storytelling. Storytelling is the science or even the
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Dan Kennedy's book “The ultimate marketing plan. Target your audience! Get out your message! Build your brand!” can be called a guide for creating an ideal marketing plan. Step by step the
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The authors of the book The Power of Simplicity believe that business is not very complicated. Many people make it difficult. The main idea of the book - do not invent anything and complicate where
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In the book by Ray Kroc and Robert Anderson “Grinding it out. The making of McDonald’s” the authors tell the story of the creation of one of the most famous brands in the world. The most
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