It is not by chance that Scott Brinker called his book "Hacking marketing". As a rule, people associate the word "hacking" with a negative, even criminal context, because the media has imposed this
19 Min Read
-
-
In sales, many techniques can help you increase your profits. Storytelling is also a sales method, but often sellers do not use it in their activities. First of all, this is because many people have
18 Min Read -
UnMarketing is about interacting with your current or potential customers at every possible point of contact. UnMarketing is about engaging and building long-term relationships, it's about word of
14 Min Read -
Today, almost everyone starts searching for any information from the Internet, regardless of what they are looking for. Therefore, it is very important to post useful and interesting content so that
14 Min Read -
Al Ries and Jack Trout dedicated their book Marketing Warfare to Carl von Clausewitz, a Prussian military commander, and military theorist. In their opinion, he is one of the greatest marketing
9 Min Read -
The art to speak and the ability to behave with people, according to Dale Carnegie, are the basis for your success. Oratory will give you confidence, and properly built relationships with people
9 Min Read -
In marketing, there are short-term, quick-profit tricks: spam, deception, force. Dishonest marketers use these tools in their work. But the modern consumer needs something completely different. In
12 Min Read -
Every new product or service that enters the market must be accompanied by a well-designed marketing plan. But despite the efforts made by marketers, often a product or service does not become
10 Min Read -
The world around us is constantly changing, and therefore people, their lives, and behavior are changing, which in turn leads to a change in marketing. In recent years, marketing has moved from a
9 Min Read -
According to John Hall and his book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You marketing can be divided into two types: Me marketing and You marketing. Me
7 Min Read
