PDCA is an incessant management cycle used to continuously improve quality and control of business processes. Other names for this method are Deming Cycle, Shewhart cycle, Deming Wheel, or
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ABC analysis is one of the options for analyzing the internal environment of the company. With the help of ABC analysis, you can divide a large amount of data into three groups based on their
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Customer lifetime value (CLV also CLTV) is a metric that shows the total revenue you expect to receive from an individual customer over the life of their relationship with your
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The 5C analysis is a situation analysis tool that helps you identify and evaluate the environment in which your company operates. 5C analysis is named by the first letters of its main elements:
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The Price Sensitivity Meter (PSM) is a method for determining the price of a product or service. This approach allows you to understand the desired price range for the consumer based on the
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Despite of the development of all the internet media available today, there is still so many printed media around the world and it is difficult for the marketers to ignore them. Moreover, a huge
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In October 2019 I shared with you the fascinating digital marketing data for Q1-2 2019. And today I want to close the last year with additional portion of various marketing statistics from around
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Today I want to share with you some really fascinating digital marketing data I found for Q1-2 2019. Since our digital world is changing day by day all marketers have to stay on guard and analyze
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Not long ago I publised an article dedicated to the social media metrics you need to track and measure to guarantee the best outcome of your marketing efforts. But about the off-line tools like your
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Not long ago I shared with you my ideas about the non-monetary ways to motivate your marketing and sales teams. That was just the beginning of the series about the ways to motivate your team to work
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