Nowadays our regular vocabulary grows like tens of new words per week. We learn something new from our colleagues, TV, advertising, and, of course, social media. If we treat marketing as a
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In December 2018 I shared with you the list of Top Digital Marketing Conferences 2019 where I tried to mention the most interesting events in this field. As it turned out, the topic was very
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Jill Konrath's book Agile Selling. Getting up to speed quickly in today’s ever-changing sales world talks about the importance of learning quickly and acquiring new skills, about the agile
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Not long ago I shared with you my ideas about the monetary ways to motivate your marketing team. Some say that money rules the world and in some way, I must agree. However, there are still so many
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Dan Zarrella in his book The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies consistently leads readers along the route of Internet marketing. The book
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What is NPS NPS Loyalty Index (Net Promoter Score) - an index of determination of consumer commitment to a product or company (readiness index to recommend). Used to assess readiness for
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Reflecting on the marketing activities in the organization, as well as studying the work of many authors on this issue, I came to the conclusion that, conditionally, the development of marketing in
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Already in the title of his book "Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time", Brian Tracy encourages readers to get out of the so-called comfort zone, that
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Now we live in a world where the consumer faces not just one type of product, but dozens. Therefore, when a new product or advertising enters the market, they may suffer a lot in the level of noise
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The book of David Newman «Do it! Marketing. 77 instant- action ideas to boost sales, maximize profits, and crush your competition» is a detailed step-by-step guide on how to set up marketing in a
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