As a marketer, you always have to keep track of your competitors. And every year this task gets more difficult and sophisticated due to the rapid growth of the number of competitor companies and
5 Min Read
-
-
Every marketer's dream is build a strong well-known brand. This is one of the most difficult tasks marketers face during their marketing career. You should never expect to build he brand in a year
11 Min Read -
Not long ago I publised an article dedicated to the social media metrics you need to track and measure to guarantee the best outcome of your marketing efforts. But about the off-line tools like your
7 Min Read -
Howard Behar in the book It’s not about the coffee. Leadership principles from a life at Starbucks talks about what keeps the corporate culture of Starbucks. The author argues that the most
7 Min Read -
To continue with marketing vocabulary I described a few weeks ago, today I want to share some general marketing words and abbriviations every marketer needs to know. AIDA (Attention/Awareness,
5 Min Read -
Not long ago I shared with you my ideas about the non-monetary ways to motivate your marketing and sales teams. That was just the beginning of the series about the ways to motivate your team to work
4 Min Read -
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini in the book "Yes! 50 Scientifically proven ways to be persuasive" describe the psychological processes that underlie social influence on
6 Min Read -
Barbara Minto in her book The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving describes a method called the Minto Pyramid, which makes it possible to convey ideas to
5 Min Read -
To continue with marketing terms I described couple of weeks ago, today I want to share more digital marketing words every marketer needs to know. DSP (Demand-side Platform) - a system that
3 Min Read -
The book Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation by Mike Schultz and John E. Doerr is devoted to the methodology of sales conversations for large transactions, it
5 Min Read
