The book Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer explains the advantages of creating an effective customer service system. Carl Sewell and Paul Brown believe
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During the past 10+ years, I visited a huge number of power electronics events. Some of them were local, some of the national scale, but most of the events were international. In most of these power
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Book of Andy Sernovitz "Word of Mouth Marketing. How Smart Companies Get People Talking" describes the types and techniques of word of mouth marketing, gives practical advice on how to implement
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According to Jay Levinson's definition, marketing is the art of getting people to change their minds or to maintain their mindsets if they are already inclined to do business with you. At the same
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A week ago I shared with you the first two competitive startegies - Market Leader Strategy and Follower Strategy. Today I will describe the remaining two - Challenger and Nicher
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Any business is created for money. Marketing is the direction that can multiply the profitability of a business if there is a working marketing plan. Allan Dib believes that if you improve marketing
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Once the company has decided on a generic strategy, it is necessary to conduct an analysis of the company and its products for competitive advantage. Competitive advantage is those
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From the title of the book "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday, it already becomes clear that it is dedicated to such a phenomenon as
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The process of developing a strategy begins with the selection of a general competitive advantage (in terms of cost or the advantage of market power based on the uniqueness of the product), with
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Mark Jeffery's book "Data-driven marketing: the 15 metrics everyone in marketing should know" is a guide to data marketing. The book consists of 3 parts, which include 11 chapters. The book
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