The GE/McKinsey matrix is a product portfolio analysis matrix, that helps companies develop a product range strategy and decide which business units to invest in and which not. This matrix was first
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The BCG matrix (also known as the growth-share matrix) is a strategic portfolio analysis tool. It helps companies visually assess the prospects of their product lines or business units. The BCG
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E-mail is a powerful communication tool, without which it is impossible to imagine modern life. But it is important to understand that it takes up a large amount of your time and distract from more
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Besides the previously mentioned power electronics magazines like Bodo's Power Systems, Power Electronics Europe, and IEEE Power Electronics, there are plenty more industrial magazines that can fit
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Paul Hellman believes when someone speaks to an audience, they only have 8 seconds to capture people's attention. In his book "You've Got 8 Seconds: Communication Secrets for a Distracted World", he
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Not so long ago I found several sources including some representatives of the Content Marketing Institute that were saying about the printed media comeback. To tell the truth, I never saw them
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In their book "Positioning: The Battle for Your Mind" Jack Trout and Al Ries describe the use of such a communication tool as positioning. The term of positioning was first used
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From a psychological point of view, the complaint is negative information. Janelle Barlow and Claus Moller in their book A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong
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As promised in Top 10 Power Electronics Events. Part 1 today I will review the remaining power electronics trade fairs, conferences, and exhibitions that make the list of Top 10. I consider all
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Bryan Kramer is sure that today there is only H2H marketing, that is, human to human marketing. He claims that to successfully promote products, you need to speak the customer's language and strive
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