E-mail marketing services and marketing automation platforms made millions of marketers' lives easier and more productive. E-mail marketing is now considered to be one of the best marketing tools no
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The Fast and the Furious movie series is one of the most successful media franchises of all time. Next year the first film in the series will celebrate its 20th anniversary. With F9 postponed
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Julian Treasure is a sound and communication expert, founder of The Sound Agency, which creates favorable soundscapes and answers the question “how does your brand sound?”, a well-known TED
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The product life cycle has four main stages: introduction, growth, maturity, and decline. Each phase of product development has its characteristics and requires detailed analysis and proper
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Value Proposition Canvas (VPC) was developed by a Swiss business theorist and entrepreneur Alexander Osterwalder and provides a detailed understanding of customer needs and how to meet them through
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The desire to only sell your product is an old sales method. The modern approach implies that you should strive to ensure that the customer is satisfied with the service or quality of the product so
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With COVID-19 bringing almost every live marketing event down this year it became more difficult to learn something new from the leading marketing experts from around the globe. Marketing events are
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The Price Sensitivity Meter (PSM) is a method for determining the price of a product or service. This approach allows you to understand the desired price range for the consumer based on the
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Business Model Canvas is a business planning tool for describing a company's business models. The creator of this model is Alexander Osterwalder, a Swiss business theorist, and
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The Ansoff Matrix is a strategic planning model that helps companies choose the right development strategy for their business. The Ansoff Matrix was developed by Russian-born American
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