Every new product or service that enters the market must be accompanied by a well-designed marketing plan. But despite the efforts made by marketers, often a product or service does not become
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Relationship marketing is not something you can pay for and get very fast results like advertising in Google, banner advertising in various societies, or even target marketing in social media. It is
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Power semiconductors are key components of power electronics technology, used primarily as switches or rectifiers in circuits and systems. Nowadays power semiconductors are widely used almost
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The world around us is constantly changing, and therefore people, their lives, and behavior are changing, which in turn leads to a change in marketing. In recent years, marketing has moved from a
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According to John Hall and his book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You marketing can be divided into two types: Me marketing and You marketing. Me
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Customer lifetime value (CLV also CLTV) is a metric that shows the total revenue you expect to receive from an individual customer over the life of their relationship with your
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It is December. And it means that the most enjoyable month of the year is here. Just a few weeks are left till Christmas. And when we say Christmas, we say many other warm words like family, love,
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2020 was tough for everyone. Almost all companies had to cut their marketing budgets, and they will be quite accurate with it in 2021 as well. That is why it is time to start thinking about
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Marketing surrounds us everywhere, and yet there are only few reliable sources for marketers, especially magazines for CMO. With very rapid changes in the marketing world, one of the most
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Almost all industrial markets suffered a lot this year due to the COVID-19 pandemic. Power semiconductors market suffered as well. Power semiconductors are semiconductor devices used as
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