In her book "The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling" Annette Simmons shares her experience in storytelling. Storytelling is the science or even the
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How to sell without selling? This phrase sounds tempting for any business. Terry Dean throughout the book How to sell without selling. Step-by-step marketing formula to attract ready-to-buy
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An idea that can penetrate people's hearts, stay in their memory, change their behavior is a truly HUGE IDEA. But what makes some ideas popular and so successful, and others, although they may be
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In sales, many techniques can help you increase your profits. Storytelling is also a sales method, but often sellers do not use it in their activities. First of all, this is because many people have
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Marketing surrounds us everywhere, and yet there are only few reliable sources for marketers, especially magazines for CMO. With very rapid changes in the marketing world, one of the most
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Julian Treasure is a sound and communication expert, founder of The Sound Agency, which creates favorable soundscapes and answers the question “how does your brand sound?”, a well-known TED
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Paul Hellman believes when someone speaks to an audience, they only have 8 seconds to capture people's attention. In his book "You've Got 8 Seconds: Communication Secrets for a Distracted World", he
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Bryan Kramer is sure that today there is only H2H marketing, that is, human to human marketing. He claims that to successfully promote products, you need to speak the customer's language and strive
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Every marketer's dream is build a strong well-known brand. This is one of the most difficult tasks marketers face during their marketing career. You should never expect to build he brand in a year
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There are good marketers, there are great marketers, and there are some marketing communities which you want to follow and read their marketing blogs daily. There are at least five marketing blogs
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